![]() The prizes were limited edition Burberry Lunar New Year envelopes. Users who’d unwrapped their digital gift were entered into a prize draw. Once they’d done this, users could send a personalized e-card to their WeChat friends, further spreading the campaign and the brand message. They allowed users to tap, swipe and shake their smartphones to digitally “unwrap” a Burberry gift. In the run-up to this national holiday, Burberry launched an interactive WeChat marketing campaign. It chose to celebrate Chinese New Year along with its Chinese audience. Case study #2 – Burberryīurberry is a luxury fashion brand from the UK. With a fun and original WeChat campaign, Starbucks gained new followers and boosted sales. Over four weeks, Starbucks gained around 130,000 new WeChat friends and sales of the new drink product reached over $1 million within three weeks. Customers sent an emoji to tell Starbucks how they were feeling and were then directed to the appropriate song. This made it easy for customers to scan the code and add the Starbucks Official WeChat Account as a friend on the platform.Ĭustomers were incentivized to engage with the brand. Case study #1 – StarbucksĬoffee shop chain, Starbucks, used their WeChat account to great effect when launching a new drink to their Chinese customer base.Ĭombining online and offline marketing, Starbucks placed QR codes on cup sleeves and posters. Here’s how two high-profile brands are using the platform to generate brand awareness and sales. Many international brands have spotted the incredible potential in a WeChat presence. Top WeChat Official accounts – How international brands are using WeChat
0 Comments
Leave a Reply. |